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Camp Save-The-Date Postcard: Final Product

Posted on23. Nov, 2009 by Kenny.

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Last week I posted my Summer Camp “save-the-date postcard for peer review. I got some incredible feedback. Thanks to everyone who wrote suggestions on the blog, my facebook and through DM on twitter. This community is amazing. I took every suggestion very serious and revised the card based on several of them. Here’s the final product.

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You may notice that I didn’t change the front of the card at all. Some suggested me making “kids quest” bigger. Actually I really wrestled with this; however, I realized that the point of the card is to draw parents to the fact that it’s time to register for camp. If they only see one thing on the card, I want it to be summer camp! So, I left it as it was.

The back of the card saw two more revisions. People suggested fixing the slanted red text. Several emphasized that I needed to explain where camp was. A few others suggested that I detail how much money parents would save by registering now. In my first revision, I put it all on the card. It didn’t look all that great. It was crowded. Information overload. The card is a teaser, not a brochure. They can get all the information that they need at the website. This card just piques their interest, drawing them in and making them want more. I feel very happy with how this turned out.

So, thanks everyone for your help. I’ll order this card this afternoon, so if you see a glaring typo before 5:00 PM CST… LET ME KNOW!

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Camp Save-The-Date Postcard

Posted on20. Nov, 2009 by Kenny.

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Hey, can anyone give me some quick feedback? On November 27th, Black Friday, we’re launching summer camp registration with a great pre-registration discount. We’re running the special until the end of the year and we have this postcard that we’re using to advertise the early bird price and have parents save the date. I’m placing the print order on Monday, so if you have any suggestions on the design, please let me know ASAP!